In late January and early February, the Union of Organic Coffee Producers “Xiuquila” and “Traditional” Aromatic Coffee, both coffee producers from Oaxaca’s coast who receive support from the Oaxaca Community Foundation (FCO), participated for the first time in the Coffee and Chocolate Fair organized by the Wal-Mart Foundation of Mexico. Held in several Wal-Mart stores from January 29th to February 15th in the states of Chihuahua, Coahuila, Durango, San Luis Potosi, Tamaulipas, Colima, Guanajuanto and Michoacan.

 
Representing Oaxacan coffee growers across the country

the fairs were organized by the Wal-Mart Foundation as part of their commitment to supporting the commercialization of products manufactured by Mexican artisans living in marginalized communities.

The most interesting aspect of this project is that 100% of the sales, including utilities, are reintegrated into the communities to support the productive process.

100% of sales are reinvested in the communities

Through these fairs, the Wal-Mart Foundation of Mexico, in alliance with civil society organizations like the Oaxaca Community Foundation, seeks to increase the purchasing capacity of individuals in marginalized communities, thus reducing migration rates and motivating social development—ultimately improving their quality of life.